Summary:

My passion for crafting compelling narratives and fostering meaningful connections is evident in my track record of success across diverse freelance and contracted roles. From driving significant increases in click-through rates and engagement metrics to enhancing user experiences through intuitive design, I have consistently delivered tangible value and exceeded expectations. As a collaborative team player with exceptional communication skills, I am A1 at translating insights into actionable strategies and fostering a culture of continuous improvement. Bringing years of hands-on experience in crafting and executing impactful email and digital marketing campaigns. My expertise lies at the intersection of technical prowess and creative finesse, enabling me to effectively engage audiences while driving acquisition and retention goals. With a proven track record of optimizing email performance and enhancing customer experiences.
Throughout my career, I have demonstrated proficiency in every facet of email marketing, from content creation, copywriting, scheduling advanced automation workflows, and A/B testing. My eagle eye for detail ensures that each communication is meticulously crafted to resonate with specific target audiences, driving measurable results aligned with departmental and organizational objectives. Notably, I have honed my skills in HTML/CSS coding for email, leveraging design tools to create visually stunning assets that captivate and inspire action. Collaborating closely with cross-functional teams, I have spearheaded the development of in-house email programs, driving innovation and continuously optimizing strategies to stay ahead in a dynamic digital landscape.
Beyond technical acumen, my commitment to excellence is underscored by a proactive approach to learning and adaptation. I thrive in fast-paced environments, embracing challenges as opportunities for growth and innovation. With a solid foundation in regulatory compliance and data analytics, I am well-equipped to navigate complexities and ensure adherence to industry standards. With a relentless drive to excel and a commitment to driving measurable impact, I am eager to leverage my expertise to propel your organization to new heights of success.
LETS WORK 📈 💪🏾

Skills:

• Strong problem-solving abilities
• Thriving in fast-paced working environments
• Working knowledge of email marketing, including experience with deployment tools
• Understanding of relational databases and data for optimizing email performances
• Produce and schedule content and assets into email service provider
• Analyze and plan email content to engage users across specific audiences towards department and company goals
• Utilize graphic design tools to create high-quality and engaging media to be implemented in emails
• Creating copy to engage specific audience though response emails by implementing conditional content and range of segments
• Execute marketing and automate email campaigns to drive email messages through HTML/CSS, existing drag-and-drop templates, and automated campaigns
• Manage calendars, workflow tools, and supported campaign kickoffs
• Building emails and manage template libraries, ensuring that email best practices, mobile responsiveness, and rendering across all email clients and devices are in place
• Own email proofing, quality assurance, advanced scheduling, and final send/automation parameters
• Configur user-initiated sends and A/B deployment test using Litmus
• Collaborate with key stakeholders to provide guidance on best practices, and leverage technology to drive innovation and create engaging email content
• Working closely with editorial client services teams for content creation and email development process
• Thriving independently, while collaborating with a fully remote team.
• Identifying bugs when presented by customers and then logging details of the concern with our QA department
• SEO knowledge
• Ability to quickly learn new systems and tools
• Exceptional verbal communication, technical writing skills, and rapport-building skills

Tech Skills:

• 2+ years of experience of web development
• 2 + years of coding emails with HTML, CSS, MJML and Klayvio
• 4+ years of experience working with design tools like Figma, Adobe XD, and Canva
• Building responsive web/mobile and email designs and templates for clients
• Familiarity with regulatory compliance (CAN-SPAM, 508 compliance, GDPR)
• Working experience with CRM applications and best practices
• Drivng dynamic campaigns through Mailchip, Convert Kit, and Hubspot
• Experience with Google Suite and Microsoft Office
• High comfort level with computer programs/OS (Mac/Microsoft), Word, MS Excel, etc
• 8+ years of experience with hands-on desktop support troubleshooting Windows operating systems, macOS, as well as mobile devices (Android and iOS)
• Basic IT networking knowledge

Soft Skills:

• Ability to multitask and prioritize tasks effectively with attention to detail and accuracy
• Have the flexibility to work in shifts, including weekends and holidays
• Excellent communication skills, both written and verbal
• Committed to continuous learning, contributing to team growth, embracing constructive feedback
• Known for swiftly devising creative solutions
• Ability to empower and excite others to continue to improve and grow within a team environment

Web Developer | Out Of The Wilderness | (Freelance) |
2023 - 2023

• Design a web application using HTML, CSS, and Javascript that served the purpose of being a promotional tool for a music artist that helped him raise his music plays by 40% upon release date
• Conducted testing and rigorous quality assurance to ensure accessibility and delivery were up to standards
• Developed visually captivating designs and graphics for a compelling visual appearance, boosting user engagement.
• Elevated artist presence, increasing his followers on major platforms such as (Instagram, X, and TikTok) by 23% within a week after the app was released.

Email Developer • Copywriter • Email Marketing Specialist | Amir Skin | (Freelance) |
2022 - 2023

• Engineered responsive email templates and copy for impactful campaigns, resulting in a 25% increase in click-through rates.
• Conducted Litmus testing and rigorous quality assurance, reducing email rendering issues by 15% and improving overall deliverability by 10%.
• Monitored and analyzed email performance metrics, achieving a 20% improvement in open rates through strategic A/B testing.
• Automated email workflows, leading to a 30% enhancement in lead nurturing efficiency and a 25% increase in customer engagement.
• Designed visually captivating graphics for compelling email campaigns, contributing to a 40% boost in user engagement. At the same time, increasing social media following on major platforms by 70%.

Email Developer • Copywriter • Email Marketing Specialist | Equity Directive United | (Part-Time) |
2021 - 2023

• Developed and managed responsive email templates, resulting in a 20% increase in email deliverability and improving overall customer experience.
• Orchestrated the structure of newsletters and content flow based on weekly briefs, enhancing.
• Transformed intricate business subjects into easily digestible content, expanding reader accessibility and comprehension.
• Produced compelling content that fostered customer interaction, leading to a 15% increase in customer retention.
• Actively contributed to email marketing strategy meetings and brainstorming sessions, leveraging insights that contributed to a 10% improvement in campaign performance.

Scrum Master • UX/UI Designer | LePale Shadow | (Contracted) |
2020 - 2023

• Facilitated scrum events, sprint planing and weekly stand ups with developers and stake holders.
• Assisted in the creation and optimization of three intuitive, user-friendly interfaces, resulting in a 15% increase in overall user satisfaction based on post-launch surveys.
• Led the team in extensive user research and testing initiatives, refining app usability and reducing user-reported issues by 25%.
• Created and optimized three intuitive, user-friendly interfaces, resulting in a 15% increase in overall user satisfaction based on post-launch surveys.
• Engineered a seamless RSVP app experience for over 300 event attendees, achieving a 20% increase in user engagement and successful RSVP submissions.

Education:

Associates in General Studies| Baton Rouge Community College | May - 2012